5 Benefits of Perspective Analytics in a Lean Marketing System™

in a Lean Marketing System™

Updated 12/3/2022 / Lean Marketing / Tabatha

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“Everything we do informs something else – nothing is done in isolation.”

Perspective analytics is a key element in a lean marketing system, targeting actionable insights v. data monitoring and more linear analyses from the data. Some key principles include the following:

  1. Focus on value-adds for the visitor/customer.
  2. Learn quickly what works and discard what doesn’t.
  3. De-risk assumptions across the sales funnel.
  4. Create adaptive responses to external parameters (pivot).
  5. Help establish a culture of systemic creativity and innovation.

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A few recent posts:

The Benefits of a Lean Marketing Framework

Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.

A Perspective on Lead Gen Analytics

Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.