Marketing Leaders for High Growth Companies

All Marketing Should Focus on Growth

The RWO Marketing Group is a unique marketing agency – built and managed by marketing entrepreneurs focused on helping marketing departments and sales teams drive qualified leads, sales efficiently, GTM needs, with a growth perspective.

And we do this through the lense of cost & time efficiency for all projects – no matter their size.

We build lean marketing functions for high growth companies, beginning with their perspective on time…

After companies have discovered their product/market fit (PMF), we’ve helped them acquire their first group of customers and scale based on the learnings. Marketing, however tends to be an afterthought – something they do when they feel they’re ready to do it.

However, unless a product can speak for itself, startups need a lean marketing program that centers on an adaptive communications strategy built from well-crafted content.

Marketers come in different shapes and sizes. Most companies hire presence providers (marketers who push content to websites, blogs, email, and social media). We look at all marketing with a growth perspective.

We focus on outputs + outcomes, leveraging years of optimizing websites, blogs, email, social media, paid search (SEM), earned search (SEO), display advertising, online video, brands, products, markets, audiences, and a company’s approach to a modern view of marketing throughout the organization.

Elemental [adj] : Elemental features from which all other structures are compounded.

Sophisticated [adj] : Altered by experience, so as not to be naïve.

Our customer-centric marketing approach leverages the strengths of specific marketing channels – individually and as part of a connected, lean marketing system – to calibrate a company’s resources to focus on the execution of elementary components, using sophisticated perspectives to connect outputs + outcomes to customers, products, and brands.

Discover what a lean, responsive marketing framework can do to quickly de-risk your assumptive marketing models, helping identify clear paths to improved KPIs.
Discover why there’s a big difference between marketing consultants and marketing specialists.
Discover how you can grow efficiently through the insights of quantitative and qualitative marketing approaches.

Learn straightforward methodologies for developing a simple system that enables your organization to focus on perfecting it’s customer value proposition.

Create adaptive marketing roadmaps, whether that’s across your entire marketing landscape or just within a specific piece, such as: content, social media, SEM, SEO, outbound, incoming, brand, or other lead-gen, sales, or customer retention areas of focus.

Execute simple, repeatable processes for sustained growth, allowing for quick deployments, measurements, and iterations.

Turn your marketing perspective into a growth perspective. Think of this convergence as a discipline for creating sustainable, broader perspectives for lead generation, sales funnels, product development, brand, sales & marketing teams, and the enterprise itself.

Marketing Leaders for High Growth Companies

All Marketing Should Focus on Growth

We help companies skip or fix expensive, time consuming mistakes by leveraging years of insights around creating Lean Marketing Systems™ and developing scalable growth marketing programs.
We help marketing departments become revenue centers by re-imagining their approaches to the modern marketing landscape, helping them de-risk assumptions, while focusing on customer value through elemental but sophisticated perspectives.
Our roots, stretching back 15+ years, run broad across the marketing & sales landscape; and deep within its channels: SEM, SEO, inbound (social media, CMS), outbound/interruption, content, product, brand, and growth.

Startup & Lean Marketing Articles

The Benefits of a Lean Marketing Framework

Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.

A Perspective on Lead Gen Analytics

Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.