Marketing Fascia
within a Lean Marketing System™
Updated 3/30/2023 / Lean Marketing/ Tabatha
What is Marketing Fascia™?
Marketing Fascia is the inter-connective marketing perspective (or tissue) an organization weaves from within a continously improving lean marketing framework across markets, customers, brands, products, processes, and systems.
Without a holistic perspective in considering all of these higher-level elements within a lean marketing system, startups will find it difficult to communicate, differentiate, and ultimately activate awareness, interest, and sales for their products or services. This is especially true for digital only services within a B2B SaaS market.
Modern marketing in most B2B SaaS markets requires that companies look to create a culture focused on lean marketing approaches where content is the fuel that drives their products, brand, and success – from awareness to LTV.
Perspective Analytics and Marketing Data Analysis
Updated 6/8/2023 - Perspective Analytics data analysis focuses on value-adds, iterative testing, de-risking assumptions, adaptive responses, and a culture of systemic creativity.
Marketing Frameworks for Startups – Discussion
Updated 1/12/2023 - We’re talking about marketing frameworks for start-ups which requires a flexible and growth minded marketing framework in order to discover and then accelerate growth.
The Benefits of a Lean Marketing Framework
Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.
5 Benefits of Perspective Analytics in a Lean Marketing System™
Updated 12/3/2022 - Perspective analytics is a key element in a lean marketing system, targeting actionable insights v. data monitoring and more linear analyses from the data.
Marketing for Startups – 2 Buckets that Matter / RWO Marketing Group
Updated 8/3/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
A Perspective on Lead Gen Analytics
Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.