Lean Marketing for High Growth Companies
Nothing Rhymes with the word “orange.” It’s unique…just like your business!
We help craft strategies customized to your unique business. We have over 20 years within B2C and B2B, working within industries such as SaaS, CPG, eCommerce, FinTech, Banking, Insurance, Entertainment, Parenting, Biotech, Healthcare, Restaurants, Fitness, Health & Wellness, and Consulting.
Our team has been in your shoes, growing a company from scratch, re-imagining legacy marketing approaches, and adapting to constantly changing environments across industries, markets, technologies, and economies.
About our team…
Some Keys to our Success
We have deep experience as ground-level, creative & operational SMEs across SEM, SEO, content, inbound, outbound, product, and brand; and as C-Suite executives (CMO, CIO, CTO, CPO) responsible for board accountability, P&Ls, and full resource-management.
- We think about marketing as a creative + analytical framework of subject matter convergence across markets, products, and brands.
- We view this convergence as a discipline for creating sustainable, broader perspectives for lead generation, sales funnels, product development, brand, sales & marketing teams, and the enterprise itself.
- We do not ask for long-term contracts or take a percentage of advertising spend. We evaluate, execute, educate, and leave you to your success.
- We discuss your goals, desired results, and success metrics.
- We evaluate your industry, market, competitors, customers, products, and resources.
- We determine the best courses of action and provide you with a plan.
- We either show you how to execute the plan, co-execute the plan, or execute the plan on your behalf. And we provide full transparency and guided visibility throughout the process.
- We do this quickly and with an agile approach. Time is money, and your money should be spent on the plan’s execution, not on multiple agency fees.
Paxton Song / LinkedIn
Paxton has over 20 years of experience in digital advertising. Paxton leverages his analytical and data-driven approach to help clients achieve exceptional results. He has worked for large publicly traded companies and several Silicon Valley startups, including eBay, where he served as a Product Manager for the advertising team. Paxton founded and successfully exited Veruta, the first US-based company to offer personalized product-based remarketing advertisements, and is listed as an inventor on US Patent Application, US20110125576A1. He also co-founded FuelX, a performance-based video advertising startup that was exited in 2020. Paxton has worked closely with strategic partners such as AOL, Yahoo!, Oracle, the US Department of Commerce, and Google. As a former professional golfer, he played on the Asian Golf Tour and various professional and PGA-affiliated events in the U.S.
Jaime Lapena / LinkedIn
Jaime led performance marketing and product-led growth at several San Francisco startups over the course of 15 years. In addition to the startup world, he was also a part of the enterprise world formerly as the Director of Marketing & Growth at Salesforce.com, being a part of an acquisition within the Service Cloud line, as well as SVP of Growth within Wells Fargo’s Innovation Group. Jaime is an innovative data-driven marketer with hands-on proficiency in driving multi-channel growth initiatives across B2C, B2B, enterprise, entertainment, SaaS, biotech, adtech, fintech, and healthtech verticals. Jaime is an active participant in the AI marketing movement and presently works with companies to jump start their growth marketing programs.
David Lienemann / LinkedIn
Dave brings over 19 years of experience in the advertising industry, having worked for both Sell-Side-Platforms (SSP) and Demand-Side-Platforms (DSP) at leading AdTech companies. His expertise spans advertising operations, account management, and analytics, honed through leadership and executive-level roles. Dave’s operational prowess in digital marketing is further enhanced by his role as Partner and Principal Trader at D&D Investments, a financial investment company, where he applies technical and data analytics methodologies from finance to digital marketing. Outside of work, Dave is deeply involved in the San Francisco music and art scene and dedicates time to nonprofit work helping inner-city youth in the Bay Area.
Heidi Spitz / LinkedIn
Heidi is a seasoned startup-to-IPO veteran with over 15 years of experience creating successful demand generation and marketing operations plans, strategies, processes, and reporting. She specializes in generating digestible CMO/CRO/Demand Generation prospect to customer attribution, pipeline, and marketing campaign reporting and dashboards for B2B SaaS companies during periods of hyper-growth. Heidi is an expert in demand generation and marketing automation technology, holding certificates in Segment, Marketo, Hubspot, Pardot, LeanData, Salesforce, IBM Data Science, Forrester B2B Marketing, and the MIT Professional Education Program: Blockchain Disruptive Technology.
Patrick Villyard / LinkedIn
Patrick is an accomplished marketing executive and technology strategist with a comprehensive background across diverse sectors, including SaaS, healthcare, real estate, biotech, retail, and entertainment. He has successfully held roles as the first marketer, Chief Marketing Officer, and Chief Technology Officer, showcasing his versatility in steering organizations through various stages of growth and digital transformation. Patrick is an expert in developing robust marketing strategies and proficient in website strategy and development, social media campaigns, public relations, brand management, and product marketing. His leadership has consistently produced high-performing teams that are adaptive to the evolving landscape of their respective industries.
Advisors
Lei Han / LinkedIn
Lei has been a passionate product leader having built innovative capabilities and digital experiences that create customer joy in the banking industry. Prior to going into banking, Lei had been a management consultant at the firms McKinsey & Company and Deloitte & Touche. She is a former Stanford Engineer, Wharton MBA with 20 years of experience in product development, innovation, product management, customer experience, and strategy. She is customer-focused and has a proven record in launching simple, useful digital experiences that impact millions of prospects and customers. Lei is effective in building cross-functional partnerships, bridging communication gaps between technical and business teams. As a leader, she has extensive experience in building and mentoring high-performing product teams and effectively structuring and leading multiple efforts simultaneously.
Kevin Lee / LinkedIn
Born and raised in the heart of Silicon Valley, Kevin Lee has built his career creating and scaling growth at disruptive technology brands from early-stage startups to established public companies. With an entrepreneur’s mindset as part of his DNA, Kevin focuses on delivering key outcomes, building great teams, and quickly adapting to learnings. He has been a part of four exits, two acquisitions, and two IPOs that generated over $6 billion in value. Kevin’s professional skills span demand generation, account-based marketing, product marketing, public relations, field marketing, corporate events, team development, marketing operations, sales development, and channel marketing. His domain knowledge includes cloud security, SaaS security, network infrastructure, enterprise Wi-Fi, SaaS, MarTech, and AdTech. Kevin has held leadership positions at Obsidian, Xscaler, Zscaler, Tubular Labs, Tegile Systems, and Aruba Networks.
Betsy Warren / LinkedIn
With a unique blend of clinical practice experience and strategic leadership in clinical operations, Betsy Warren is an experienced healthcare executive who leads through change and challenge. During her 24-year tenure at Humana, Betsy led the company through the initial launch of Medicare Part D for Pharmacy and continued to be the Medicare Pharmacy product owner for years to come. She leveraged her Medicare expertise to drive growth in other areas at Humana, including pharmacy mail order utilization, home care business growth, and transformation. Throughout her career, Betsy has championed associate engagement and well-being for her direct teams and beyond. As a vibrant communicator, she is adept at working at all levels of the organization to maximize results while navigating the complex and constantly changing regulatory and business environments with both internal and external clients.