Marketing for Startups – Insights that Work
2/8/2022 / Lean Marketing / Tabatha
Two of our chattier growth marketing guys look at this week’s topic around actionable insights for startups:
Jaime: We’re talking about marketing for start-ups which is a very unique type of marketing. Specifically, technology companies have brought this out in terms of crafting how companies can accelerate growth. One of my favorite quotes I have always heard was by Albert Einstein, which said “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem, and five minutes thinking about the solution.” I believe Einstein was saying he believed that the quality of the solution generated is in direct proportion to the ability to identify the problem and solve it.
Patrick:I think that’s a great one that encapsulates how you set the stage for marketing for start-ups. People always seem ready to jump into tactical execution immediately because either the marketing person understands what the buckets are in the tactical arena or there’s this pressure to move quickly. If Einstein says this…
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