Benefits of a Marketing Framework

What are the Benefits of a Lean Marketing Framework?

Lean marketing simplifies and streamlines the complexity of resources and processes in marketing through short, iterative test cycles, improving productivity through prioritization, establishing efficient business processes, while building transparency in the development process.

Lean Marketing Benefits List

• Simplifying and streamlining the complexity of teams and processes
• Improving productivity
• Calibrating prioritization
• Establishing efficient business processes
• Building transparency into the development process
• Organized testing around
• Creates a continuous improvement processs (CIP)
• Reduce or eliminate waste across tech and human resources
• Increase speed to market, speed to growth, and speed to scale
• Build a progressive, learning, execution cycle that de-risks assumptions: assumptions to knowledge, knowledge to wisdom, wisdom to perspectives, and perspectives to growth and scale.

Lean Marketing Framework – A Perspective on Analytics

But if your KPIs focus merely on wins and losses across creative deployments, you will find yourself in a “presence provider” position; and not in support of a growth mindset focused on continually improving your analytical view and process around the discovery of opportunities.

This ongoing discovery process creates a dynamic opportunity matrix where one can apply a “perspective analytics” approach to de-risking these opportunities, quickly and cost effectively.

Perspective analytics is a process that helps marketers move from start to scale by targeting actionable insights v. more traditional, linear data analysis/response approaches.