Perspective Analytics and Marketing Data Analysis
Updated 6/8/2023 - Perspective Analytics data analysis focuses on value-adds, iterative testing, de-risking assumptions, adaptive responses, and a culture of systemic creativity.
Marketing Frameworks for Startups – Discussion
Updated 1/12/2023 - We’re talking about marketing frameworks for start-ups which requires a flexible and growth minded marketing framework in order to discover and then accelerate growth.
The Benefits of a Lean Marketing Framework
Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.
5 Benefits of Perspective Analytics in a Lean Marketing System™
Updated 12/3/2022 - Perspective analytics is a key element in a lean marketing system, targeting actionable insights v. data monitoring and more linear analyses from the data.
Perspective Analytics: A Data-Driven Growth Process for Marketers
Updated 9/12/2024 - An analytics process for marketers that targets actionable insights instead of more traditional, linear data analysis/response approaches.