Online Marketing Services for High Growth Companies
Our marketing perspective focuses on sustained growth through the inter-connections between audiences, channels, products, brands, and technologies.
We advise startups to set up their marketing around two primary groups of jobs to be done that intersect within a lean marketing framework: one is elemental “(Primary or basic”); and the other sophisticated (“Altered by experience, so as not to be naive.”).
This perspective has developed over years of being the first marketer in, developing & managing diverse programs across brand, advertising, product, creative, and tech; as well as c-suite positions (CMO, CTO, CIO, CPO), P&L responsibility, and full-resource development, management, and execution. We drive acquisition across all marketing channels, efficiently and with a unique growth mindset.
We have delivered growth through lean marketing processes within industries such as SaaS, fintech, retail, AI, IT services, entertainment, publishing, education, professional services, healthcare, biotech, social networks, community, and the public sector.
Online Marketing Services for Startups & SMBs
Our marketing perspective focuses on sustained growth through the inter-connections between audiences, channels, products, brands, and technologies.
We advise startups to set up their marketing around two primary groups of jobs to be done that intersect within a lean marketing framework: one is elemental “(Primary or basic”); and the other sophisticated (“Altered by experience, so as not to be naive.”).
This perspective has developed over years of being the first marketer in, developing & managing diverse programs across brand, advertising, product, creative, and tech; as well as c-suite positions (CMO, CTO, CIO, CPO), P&L responsibility, and full-resource development, management, and execution. We drive acquisition across all marketing channels, efficiently and with a unique growth mindset.
We have delivered growth through lean marketing processes within industries such as SaaS, fintech, retail, AI, IT services, entertainment, publishing, education, professional services, healthcare, biotech, social networks, community, and the public sector.
RWO Marketing Services
We provide marketing audits & roadmaps, interim marketing management services, or help with establishing or fixing specific marketing channels.
Marketing Audits & Roadmaps
MARKETING AUDIT
Martech, marcom, content, website, inbound, outbound, analytics, including strategies, tactics, and operations
MARKETING CHANNEL AUDIT
Audits of specific marketing areas: SEM, SEO, social media, email, brand, product, creative, and website
MARKETING ROADMAPS
Complete marketing roadmaps & cheat sheets to quickly and effectively put your company on the road to growth
Interim Marketing Management
INTERIM CMO
Complete marketing management and integration with board and P&L
INTERIM MARKETING DIRECTOR
Strategic, tactical, and operational management of all marketing operations
INTERIM GROWTH LEAD
Design and execute growth programs, train in-house teams (marketing + product)
Specific Marketing Services
BRAND
Creation, management, pivots, and realignments
PRODUCT
Development, positioning, and communications
CONTENT
Creation, integration, optimization, and deployment
SEM/PPC/ADs
Full stack within Google, Microsoft, and ad exchanges, using lean, iterative + analytical processes
SOCIAL MEDIA
Strategic, tactical, and operational social media management (organic + paid)
OPT-IN EMAIL
Lead-gen and list building across product & brand, segmentation, and optimization
EMAIL/OUTBOUND
Content, landing pages, and full funnel management (strategy, tactics, operations)
CREATIVE DIRECTION
Full creative direction + management – brand, product, website, social media, advertising
CREATIVE DEVELOPMENT
All creative asset development, deployment, and measurement – across all mediums
WEBSITE DEVELOPMENT
Complete design and coding. Deep experience with CMS platforms (e.g, WordPress, Squarespace, Hubspot, Drupal, Joomla, Wix, etc.)
PR
Press releases, media contacts, communication, and monitoring
RESOURCE DEVELOPMENT
Specifying, sourcing, and acquiring marketing talent and MarTech assets
Perspective Analytics and Marketing Data Analysis
Updated 6/8/2023 - Perspective Analytics data analysis focuses on value-adds, iterative testing, de-risking assumptions, adaptive responses, and a culture of systemic creativity.
Marketing Frameworks for Startups – Discussion
Updated 1/12/2023 - We’re talking about marketing frameworks for start-ups which requires a flexible and growth minded marketing framework in order to discover and then accelerate growth.
The Benefits of a Lean Marketing Framework
Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.
5 Benefits of Perspective Analytics in a Lean Marketing System™
Updated 12/3/2022 - Perspective analytics is a key element in a lean marketing system, targeting actionable insights v. data monitoring and more linear analyses from the data.
Marketing for Startups – 2 Buckets that Matter / RWO Marketing Group
Updated 8/3/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
A Perspective on Lead Gen Analytics
Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.