The Benefits of a Lean Marketing Framework
Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.
Marketing for Startups – 2 Buckets that Matter / RWO Marketing Group
Updated 8/3/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
A Perspective on Lead Gen Analytics
Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
The Marketing Fascia within a Lean Marketing System™
Updated: 3/30/2023 - Marketing Fascia - key component of a lean marketing system - is the connective relationships between markets, customers, brands, products, processes, and systems.
Marketing for Startups – Some Actionable Insights that Work
Updated: 2/8/2021 - Two of our chattier growth marketing guys look at this week’s topic around actionable insights around growth for startups:
How a Growth Marketing System Actually Works
Updated 4/2/2023 - How a growth marketing system works within a lean marketing system - a chat with two growth marketing experts from RWO Marketing Group.
Perspective Analytics: A Data-Driven Growth Process for Marketers
Updated 9/12/2024 - An analytics process for marketers that targets actionable insights instead of more traditional, linear data analysis/response approaches.