Marketing Leaders for High Growth Companies
All Marketing Should Focus on Growth
The RWO Marketing Group is a unique marketing agency – built and managed by marketing entrepreneurs focused on helping marketing departments and sales teams drive qualified leads, sales efficiently, GTM needs, with a growth perspective.
And we do this through the lense of cost & time efficiency for all projects – no matter their size.
We build lean marketing functions for high growth companies, beginning with their perspective on time…
After companies have discovered their product/market fit (PMF), we’ve helped them acquire their first group of customers and scale based on the learnings. Marketing, however tends to be an afterthought – something they do when they feel they’re ready to do it.
However, unless a product can speak for itself, startups need a lean marketing program that centers on an adaptive communications strategy built from well-crafted content.
Marketers come in different shapes and sizes. Most companies hire presence providers (marketers who push content to websites, blogs, email, and social media). We look at all marketing with a growth perspective.
We focus on outputs + outcomes, leveraging years of optimizing websites, blogs, email, social media, paid search (SEM), earned search (SEO), display advertising, online video, brands, products, markets, audiences, and a company’s approach to a modern view of marketing throughout the organization.
Elemental [adj] : Elemental features from which all other structures are compounded.
Sophisticated [adj] : Altered by experience, so as not to be naïve.
Our customer-centric marketing approach leverages the strengths of specific marketing channels – individually and as part of a connected, lean marketing system – to calibrate a company’s resources to focus on the execution of elementary components, using sophisticated perspectives to connect outputs + outcomes to customers, products, and brands.
Learn straightforward methodologies for developing a simple system that enables your organization to focus on perfecting it’s customer value proposition.
Create adaptive marketing roadmaps, whether that’s across your entire marketing landscape or just within a specific piece, such as: content, social media, SEM, SEO, outbound, incoming, brand, or other lead-gen, sales, or customer retention areas of focus.
Execute simple, repeatable processes for sustained growth, allowing for quick deployments, measurements, and iterations.
Turn your marketing perspective into a growth perspective. Think of this convergence as a discipline for creating sustainable, broader perspectives for lead generation, sales funnels, product development, brand, sales & marketing teams, and the enterprise itself.
Marketing Leaders for High Growth Companies
All Marketing Should Focus on Growth
Marketers come in different shapes and sizes. Most startups hire presence providers (marketers who push content to websites, blogs, email, and social media). We look at all marketing with a growth perspective.
We focus on outputs + outcomes, leveraging years of optimizing websites, blogs, email, social media, paid search (SEM), earned search (SEO), brands, products, markets, audiences, and a company’s approach to a modern view of marketing throughout the organization.
Elemental [adj] : Elemental features from which all other structures are compounded.
Sophisticated [adj] : Altered by experience, so as not to be naïve.
Our customer-centric marketing approach leverages the strengths of specific marketing channels – individually and as part of a connected, lean marketing system – to calibrate a company’s resources to focus on the execution of elementary components, using sophisticated perspectives to connect outputs + outcomes to customers, products, and brands.
Learn straightforward methodologies for developing a simple system that enables your organization to focus on perfecting it’s customer value proposition.
Create adaptive marketing roadmaps, whether that’s across your entire marketing landscape or just within a specific piece, such as: content, social media, SEM, SEO, outbound, incoming, brand, or other lead-gen, sales, or customer retention areas of focus.
Execute simple, repeatable processes for sustained growth, allowing for quick deployments, measurements, and iterations.
Turn your marketing perspective into a growth perspective. Think of this convergence as a discipline for creating sustainable, broader perspectives for lead generation, sales funnels, product development, brand, sales & marketing teams, and the enterprise itself.
Startup & Lean Marketing Articles
Perspective Analytics and Marketing Data Analysis
Updated 6/8/2023 - Perspective Analytics data analysis focuses on value-adds, iterative testing, de-risking assumptions, adaptive responses, and a culture of systemic creativity.
Marketing Frameworks for Startups – Discussion
Updated 1/12/2023 - We’re talking about marketing frameworks for start-ups which requires a flexible and growth minded marketing framework in order to discover and then accelerate growth.
The Benefits of a Lean Marketing Framework
Updated: 2/25/2023 - Modern lean marketing frameworks focus on ideation, iteration, testing, and adaptive measurement protocols to de-risk assumptions quickly and cost and resource effectively.
5 Benefits of Perspective Analytics in a Lean Marketing System™
Updated 12/3/2022 - Perspective analytics is a key element in a lean marketing system, targeting actionable insights v. data monitoring and more linear analyses from the data.
Marketing for Startups – 2 Buckets that Matter / RWO Marketing Group
Updated 8/3/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
A Perspective on Lead Gen Analytics
Updated 9/6/2022 - Lead-gen analytics should be considered worthless unless you have a perspective analytics mindset around what your looking at, how it materialized (assumptions through end point), and where it can take you.
The Marketing Fascia within a Lean Marketing System™
Updated: 3/30/2023 - Marketing Fascia - key component of a lean marketing system - is the connective relationships between markets, customers, brands, products, processes, and systems.
Marketing for Startups – Some Actionable Insights that Work
Updated: 2/8/2021 - Two of our chattier growth marketing guys look at this week’s topic around actionable insights around growth for startups:
How a Growth Marketing System Actually Works
Updated 4/2/2023 - How a growth marketing system works within a lean marketing system - a chat with two growth marketing experts from RWO Marketing Group.
Perspective Analytics: A Data-Driven Growth Process for Marketers
Updated 9/12/2024 - An analytics process for marketers that targets actionable insights instead of more traditional, linear data analysis/response approaches.