What is lean marketing for startups?

Lean marketing frameworks or systems

These systems can be the difference between life and death for a Series A startup. However, most startups at this stage are so focused on product and understanding how it will fit into the marketplace from a utility standpoint, they overlook the basic benefits of lean marketing, and how it fits into a business’s communications strategy, until it’s too late.

Lean marketing Concept

Done well, lean marketing delivers an uncluttered process that quickly leads to discoveries within markets, audiences, products, brands, and ultimately the action items needed to respond to these discoveries. It forms the marketing fascia that connects all components within a continual improvement process (CIP).

Lean Agile Marketing System

A Lean Marketing System™ is designed to de-risk assumptions through validated learning within an iterative framework.

Lean agile marketing is focused on ideation, iteration, testing, and adaptive measurement protocols. Implementing a lean marketing system is necessary to deliver on that focus.

The implementation of this type of marketing framework relies on a continual improvement process (CIP)™ that is fueled by data-driven analysis that includes both objective and subjective data sources, leading to perspective analytics.

Traditional marketing development waterfalls rely on determining a final product before launch, so that the marketing and sales resources can then develop processes and communications to support that set perspective. Lean marketing systems rely on a connective web of marketing fascia that drives an inter-connected, iterative growth approach.

At RWO, we employ a Lean Marketing practices around continual improvement processes (CIPs), helping us deliver better UX, lead-gen, and sales enablement approaches to products and their brands.